Do I Really Need a Branding Session?

Questions I hear all the time—and honest answers

One of the most common things people say before booking a branding session is,
“I don’t even know what photos I need… or how I’d use them.”

That’s not a problem—it’s actually where the process begins.

Here’s how we approach branding sessions at Lemonade Photos in La Crosse Wisconsin, and why they feel so different.

“I don’t know what kind of content photos I should have.”

Perfect. That’s our starting point.

Before your session, we talk—really talk—about your business, your personality, where you show up online, and what feels hard right now. Are you trying to rebrand? Show more personality? Feel more confident hitting “post”?

We help you figure out:

What kind of images will actually support your goals
Where you feel stuck with content
How you want people to feel when they land on your website or Instagram

You don’t need a vision board or a shot list—we help you uncover what makes sense for you.

Interested how we can help your brand? Fill out the form and let's chat!

Branding Session with Sarah Fecht Best Self Leader

“I’m awkward in front of the camera.”

Almost everyone is. That’s expected.

Branding sessions here are fully guided. You’re never left wondering what to do or how you’re supposed to look. We give direction, keep things moving, and create space for real expressions—so your photos don’t feel stiff or forced.

“What would I actually use the photos for?”

This is where branding sessions truly earn their value.

Your images become a content library, not just a few pretty photos. We intentionally create variety so your photos work across your entire business.

That includes:

Website images (home, about, services, booking pages, blogs)
Social media posts, Stories, profile photos, and Reels covers
Email newsletters and launch emails
Marketing graphics, PDFs, lead magnets, and promotions
Press features, podcasts, speaking engagements, and collaborations

We don’t just take the photos—we talk through how to use them. You leave knowing where they fit and how they can support your business long after the session.

Professional hair, makeup, and same-day selection

Every branding session includes professional hair and makeup, done in a way that still feels like you—just polished, confident, and camera-ready.

Your session takes place fully in studio and on location if needed with intentional sets and styling. Afterward, you’ll view your images the same day, while everything is fresh and exciting. We help you choose images based on how you plan to use them, so you’re not guessing later.

Most clients leave already knowing:
“This one’s for my website.”
“That one’s perfect for Instagram.”

A real example: Sarah Fecht, Best Self Leader

When Sarah Fecht, founder of Best Self Leadership, came in for her branding session, the goal wasn’t to look more corporate or polished—it was to show who she really is.

Sarah is fun, expressive, energetic, and approachable—and her photos needed to reflect that. During her session, we leaned into bold colors, playful expressions, and movement. Her personality took center stage, and the images instantly felt like her.

Those photos will become a visual rebrand—helping her show up online in a way that finally matches the experience of working with her: engaging, enjoyable, and full of life.

The honest truth

A branding session isn’t about pretending or fitting into a box. It’s about creating images that feel true to you—and knowing exactly how to use them.

At Lemonade Photos, you don’t leave with just photos.
You leave with clarity, confidence, and a plan—plus images you’re genuinely excited to share.

Ok, I'm sold. Where do I book? Help me make my content less blah please!

0 Comments

Previous Post Next Post

Lemonade Photos

Lemonade Photos